Photo: Instagram/@10deciem

Let’s be real: Social media’s got us all in its grip, and—if you’re anything like me—you’ve willingly fallen into photo-editing black holes, spending obscene amounts of time futzing with various filters and effects until you’re confident your image is ready for public consumption. Well guys, I’m going to let you in on a little secret: There’s a British beauty product that basically acts as an Instagram filter.

Meet NIOD’s Photography Fluid, an oil-free facial serum that was designed specifically to make you look better in photos.

How? The technology’s pretty complex, and involves a mix of light-refracting prismatic and blurring particles derived from minerals (and gold!) that fuse together to give you a more even, luminous, filtered complexion.

I first read about this potential godsend in British newspaper the Telegraph, and—like any good beauty hoarder worth her salt—feverishly went on a Google rampage to track the stuff down. Despite reports it sold…