I am super late reviewing my subscription boxes… this was November’s Birchbox.
These reviews are going to be super brief. I am not really enjoying my Birchbox subscriptions and have already cancelled Birchbox Man.
I think Ipsy is a much better subscription service- you get more ‘bang for your buck’.
Inside, I received a hairspray, some hair masque, a face cream, a stinky body wash, and eye brow mascara.
The hairspray had a huge scratch down the front- but I liked it.
The superskin moisturizer was just okay.
The brow mascara was the best item in the box.
Nice gash in the hairspray, Birchbox.
Photo of my brows using some of the brow mascara.
While buying an Armani foundation at Sephora will set you back $62, and a Tom Ford fragrance another $140, the beauty retailer is now offering up its goods for a tantalizingly low price — $10 a month. Yep, Sephora is getting into the subscription box business.
The service, called “Play! by Sephora” — which, with its name and red, black and white branding, is somewhat reminiscent of Comme des Garçons Play — launches in limited distribution this September before rolling out nationwide in 2016. The deal is this: five “deluxe-size” prestige products a month curated around a theme like essentials or dewy skin, delivered to customers’ doors, often with bonus sample-size items and Spotify playlists. Which, sure.
At $10 for five products a month, Sephora has positioned itself right up against Birchbox, which offers the same. (Glossybox, another competitor, is priced at $21 a month.) But while Birchbox has risen to preeminence in the beauty subscription space in a mere five years, picking up $71.9 million in funding as it dove into brick-and-mortar and launched a men’s version, Sephora has the immediate advantage of, well, being Sephora. With 1,900 locations globally and a robust rewards program for its loyal customers, the retailer shouldn’t have too much trouble getting traction on this program.
This isn’t to say Sephora’s going to put Birchbox or any of the other startups in this space out of business, necessarily. At $10 a month for each subscription, beauty junkies very well might go for more than one.
I am so excited! I now have something coming to the house by post that isn’t baby related.
Yesterday, because of a post another blogger put up, I joined ipsy.com for their beauty/makeup boxes.
Today, at the urging of friends, I joined Birchbox, too.
If you want to join, here is a link 🙂 https://www.birchbox.com/invite/6nhv8
I hope these boxes are as good as people say they are. I no longer have any time to makeup shop outside the house with a baby.